Page 111 - Sustaining Accommodation SMES

6.2 Quantitative Insights

Table 6.30 iso 21401 Barriers: Bosnia and Herzegovina
Barrier () ()
We do not have enough staff to support the implementation of iso . .
 standard.
We know very little about the benefits of adopting iso  standard. . .
Implementation of iso  standards is too expensive. . .
Our company is too small and does not fit requirements of the iso  . .
standard.
iso  standard is too rigid and would ignore specifics of our . .
company.
Costs of maintaining/renewing iso  standard are too high. . .
We do not have enough time to implement iso  standard. . .
Auditing processes are risky because they require disclosure of . .
potentially private data.
iso  standard has very limited value to our customers/guests. . .
Adoption of iso  standard limits our ability to secure suppliers. . .
We know very little about how to start the iso  standard adoption . .
process.
Auditing process requires too much paper work. . .
We do not have proper monitoring tools to prove sustainable . .
performance
Sustainability is not at the core of our business . .
Key performance indicators for many of the sustainability criteria are too . .
vague.
Notes Column headings are as follows: (1) low relevance (0–1), (2) high relevance (5–6);
in percent. Barriers measured on a 7-point scale, where 0 – not at all, 6 – to full extent.

21401 adoption is strongly constrained by economic and organisational
resource considerations. Staff capacity and time availability are also per-
ceived as highly relevant by a large share of respondents. Within Stern’s
framework, these barriers reflect capacity constraints, limiting the ability
of organisations to engage in sustained, complex behaviours such as im-
plementing and maintaining a formal sustainability management system.
By contrast, barriers related to lack of environmental awareness or lack
of interest in sustainability are reported as having low relevance by most
respondents. This indicates that Italian accommodation providers are
generally motivated, but that behavioural costs associated with adoption
remain high due to organisational and financial limitations.
The results for Bosnia and Herzegovina (Table 6.30) show a concen-
tration of high relevance responses across nearly all barrier categories.

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