Page 110 - Sustaining Accommodation SMES

6Analysis

Table 6.29 iso 21401 Barriers: Italy
Barrier () ()
We do not have enough staff to support the implementation of iso . .
 standard.
We know very little about the benefits of adopting iso  standard. . .
Implementation of iso  standards is too expensive. . .
Our company is too small and does not fit requirements of the iso  . .
standard.
iso  standard is too rigid and would ignore specifics of our . .
company.
Costs of maintaining/renewing iso  standard are too high. . .
We do not have enough time to implement iso  standard. . .
Auditing processes are risky because they require disclosure of . .
potentially private data.
iso  standard has very limited value to our customers/guests. . .
Adoption of iso  standard limits our ability to secure suppliers. . .
We know very little about how to start the iso  standard adoption . .
process.
Auditing process requires too much paper work. . .
We do not have proper monitoring tools to prove sustainable . .
performance
Sustainability is not at the core of our business . .
Key performance indicators for many of the sustainability criteria are too . .
vague.
Notes Column headings are as follows: (1) low relevance (0-1), (2) high relevance (5-6);
in percent. Barriers measured on a 7-point scale, where 0 – not at all, 6 – to full extent.

relevance for these barriers, indicating that financial considerations are
a widespread concern. Barriers related to lack of environmental concern
or low perceived importance of sustainability are reported as having low
relevance bymostrespondents.Thissuggests thatmotivation islargely
present and that adoption is constrained primarily by capacity and con-
textual factors rather than by values or intentions. Knowledge and exper-
tise related barriers show mixed responses, with a notable share reporting
high relevance, indicating unmet needs for guidance and technical sup-
port.
In Italy, barriers related to financial cost and administrative effort
dominate the response pattern. A majority of respondents reports cer-
tification costs and procedural complexity as highly relevant barriers,
indicating that environmentally significant behaviour in the form of iso

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