Page 109 - Sustaining Accommodation SMES
P. 109

6.2 Quantitative Insights

            Table 6.28 iso 21401 Barriers: Slovenia
            Barrier                                                ()  ()
            We do not have enough staff to support the implementation of iso  . .
             standard.
            We know very little about the benefits of adopting iso  standard.  . .
            Implementation of iso  standards is too expensive.  . .
            Our company is too small and does not fit requirements of the iso  . .
            standard.
            iso  standard is too rigid and would ignore specifics of our  . .
            company.
            Costs of maintaining/renewing iso  standard are too high.  . .
            We do not have enough time to implement iso  standard.  . .
            Auditing processes are risky because they require disclosure of  . .
            potentially private data.
            iso  standard has very limited value to our customers/guests.  . .
            Adoption of iso  standard limits our ability to secure suppliers.  . .
            We know very little about how to start the iso  standard adoption  . .
            process.
            Auditing process requires too much paper work.         . .
            We do not have proper monitoring tools to prove sustainable  . .
            performance
            Sustainability is not at the core of our business      .  .
            Key performance indicators for many of the sustainability criteria are too  . .
            vague.
            Notes Column headings are as follows: (1) low relevance (0-1), (2) high relevance (5-6);
            in percent. Barriers measured on a 7-point scale, where 0 – not at all, 6 – to full extent.


            ing how different configurations of constraints shape adoption across na-
            tional contexts.
              In Slovenia, the most salient barriers are organisational and procedural
            (Table 6.28). A large share of respondents report administrative burden,
            documentation requirements, and the complexity of iso 21401 as highly
            relevant constraints. From Stern’s perspective, these barriers represent
            contextual constraints that substantially increase the effort required to
            engage in environmentally significant behaviour, thereby reducing adop-
            tion even among organisations that already apply sustainability practices.
            Financial barriers are also reported as highly relevant by a substantial
            share of respondents. Certification costs and uncertainty regarding the
            economic benefits of iso 21401 increase the perceived behavioural cost
            of adoption. In contrast, only a small minority of respondents report low


                                                                109
   104   105   106   107   108   109   110   111   112   113   114