Page 63 - Sustaining Accommodation SMES

6.1 Qualitative Insights

based experiences. Engagement with local communities and cultural au-
thenticity are increasingly recognised as sources of guest satisfaction, loy-
alty, and competitive differentiation.
Proposed solutions focus on strengthening local linkages and institu-
tional support. These include sourcing local products, supporting local
artisans, and actively contributing to the preservation of cultural tradi-
tions. Policy instruments such as tax incentives or subsidies can further
encourage local sourcing and cultural investment. Guest awareness ini-
tiatives also play an important role by promoting respectful behaviour
and enhancing the socio-cultural quality of the tourism experience.

economic sustainability
Economic sustainability constitutes the underlying reference point for
decision-making across all sustainability dimensions. Interviewees con-
sistently frame sustainability through the lens of business survival, re-
silience,and long-termcompetitiveness.Costcontrol,risk reduction, and
adaptation to market pressures are dominant concerns, particularly in
contexts characterised by strong seasonality and external shocks. Quali-
tative findings reveal that economic sustainability remains one of the least
clearly defined dimensions within the accommodation sector. Divergent
interpretations persist, ranging from narrow understandings focused on
profitability to broader perspectives emphasising fair wages, job security,
and reduced inequality.
Economic leakage emerged as a major concern. Revenue flows to
foreign-owned hotels and international supply chains weaken the capac-
ity of local communities to benefit from tourism. Interviewees expressed
frustration regarding ownership structures that prioritise international
suppliers over local businesses. While tourism contributes to employ-
ment growth, concerns remain regarding low wages, limited career pro-
gression, and job instability, particularly in lower-skilled positions.
Within Stern’s framework, contextual and capability-related factors

Table 6.5 Economic Sustainability Main Issues and Examples
Main issues Examples
Economic leakage • We import most of the recycled objects we’re obliged to use ...
Limited career • The only challenge we continuously face is the lack of waiters
advancement who come and go. Sometimes we need more waiters in the hotel
due to the number of guests, especially in the high season from
May to October ...
Low wages • We can’t afford to pay competitive wages.

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