Page 128 - Gošnik, Dušan. 2020. Strategije in uspešnost podjetja. Koper: Založba Univerze na Primorskem
P. 128
Strategije in uspešnost podjetja
ch includes the following areas: “Differentiation Strategy,” “Low Cost
Strategy’’, ‘’Focus Strategy” and ‘’Overtaking Strategy,” we used claims
that formed the basis for designing the survey questionnaire for the em-
pirical part of the research. Based on the literature and sources studied,
the measurement of company performance was comprehensively desig-
ned based on secondary financial performance data (ROA, ROE), opera-
ting performance data (EVA) and business credit rating data (BON) for
an extended period of time.
The target population in our survey was small and medium-sized en-
terprises (SMEs), which were in the public database of business entities
with headquarters in the Republic of Slovenia (AJPES) at the time of our
survey on January 11.1.2017 We included sole proprietors in the research
(s.p.), limited liability companies (d.o.o.), unlimited liability companies
128 (d.n.o.) and joint-stock companies (d.d.). We did not include companies
in liquidation, bankruptcy, or compulsory settlement.
We used an online questionnaire to collect the data. We developed it
by reviewing the literature in the theoretical part of the research. The qu-
estionnaire had several sections. The first section addressed environmen-
tal factors and strategies; the second section captured information about
the company and the respondent, while the last section in the questio-
nnaire was to do with the name of the company. We needed it to retrie-
ve up-to-date secondary ROA, ROE, EVA, and BON data. We obtained
the secondary data ourselves from the GVIN business database for the
past five years of operations for those companies that correctly filled out
the survey questionnaire.
The questionnaire consisted of closed-ended questions. In terms of
the nature of the questions, we included questions of fact. Respondents
provided ratings of agreement with the claims made. We used a six-po-
int Likert scale to avoid responses at the middle of the scale. An Ordinal
scale (from 1–6) was used to measure changes in the environment and
the strategy of the company towards customers. We used numerical vari-
ables to measure the financial performance of a company, as measured by
ROA, ROE, and EVA. We used nominal variables to measure the overall
performance of a company, as measured by BON.
We designed the questionnaire in an online format using the web
application (1KA), which is an open-source web survey application. We
verified the reliability of the questionnaire using the Cronbach alpha (α)
coefficient. We ensured the validity of the questionnaire with the develo-
pment of appropriate indicators for measuring individual influences and
links with the findings in the theoretical part of the research.
ch includes the following areas: “Differentiation Strategy,” “Low Cost
Strategy’’, ‘’Focus Strategy” and ‘’Overtaking Strategy,” we used claims
that formed the basis for designing the survey questionnaire for the em-
pirical part of the research. Based on the literature and sources studied,
the measurement of company performance was comprehensively desig-
ned based on secondary financial performance data (ROA, ROE), opera-
ting performance data (EVA) and business credit rating data (BON) for
an extended period of time.
The target population in our survey was small and medium-sized en-
terprises (SMEs), which were in the public database of business entities
with headquarters in the Republic of Slovenia (AJPES) at the time of our
survey on January 11.1.2017 We included sole proprietors in the research
(s.p.), limited liability companies (d.o.o.), unlimited liability companies
128 (d.n.o.) and joint-stock companies (d.d.). We did not include companies
in liquidation, bankruptcy, or compulsory settlement.
We used an online questionnaire to collect the data. We developed it
by reviewing the literature in the theoretical part of the research. The qu-
estionnaire had several sections. The first section addressed environmen-
tal factors and strategies; the second section captured information about
the company and the respondent, while the last section in the questio-
nnaire was to do with the name of the company. We needed it to retrie-
ve up-to-date secondary ROA, ROE, EVA, and BON data. We obtained
the secondary data ourselves from the GVIN business database for the
past five years of operations for those companies that correctly filled out
the survey questionnaire.
The questionnaire consisted of closed-ended questions. In terms of
the nature of the questions, we included questions of fact. Respondents
provided ratings of agreement with the claims made. We used a six-po-
int Likert scale to avoid responses at the middle of the scale. An Ordinal
scale (from 1–6) was used to measure changes in the environment and
the strategy of the company towards customers. We used numerical vari-
ables to measure the financial performance of a company, as measured by
ROA, ROE, and EVA. We used nominal variables to measure the overall
performance of a company, as measured by BON.
We designed the questionnaire in an online format using the web
application (1KA), which is an open-source web survey application. We
verified the reliability of the questionnaire using the Cronbach alpha (α)
coefficient. We ensured the validity of the questionnaire with the develo-
pment of appropriate indicators for measuring individual influences and
links with the findings in the theoretical part of the research.
