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6.2 Quantitative Insights

turing andcapabilityenhancement.The most highlyprioritised needsare
those that lower behavioural costs, reduce uncertainty, and integrate cer-
tification requirements into existing organisational routines. Attitudinal
reinforcement plays a supporting role but is not sufficient on its own.
From a theoretical perspective, the table provides strong empirical sup-
port of external conditions and capacities being primary endorsers of be-
havioural shift. For policy makers and standard developers, the impli-
cation is clear. Efforts to promote iso 21401 adoption should focus on
reducing administrative and financial burdens, providing hands-on sup-
port and guidance, and designing flexible, size appropriate implementa-
tion pathways. Awareness raising alone is unlikely to produce substantial
increases in adoption without parallel changes to the organisational en-
vironment.

sustainability value orientation
and behavioural engagement
This section examines the relationship between the importance attributed
to sustainability as a guiding principle of the business and observable
sustainability-related behaviour. Positioned at this stage of the analysis,
the table brings together two strands that have been examined separately
in earlier sections: value orientation on the one hand, and behavioural
engagement in the form of practice adoption, implementation intensity,
and organisational readiness on the other. The purpose of this analysis
is to assess whether and how normative commitment to sustainability is
reflected in concrete organisational behaviour. Table 6.42 contrasts or-
ganisations that attribute high importance to sustainability with those
for whom sustainability plays a limited role as a guiding principle. By
focusing on behavioural outcomes that vary in complexity and organisa-
tional demand, the analysis moves from basic engagement towards more
institutionalised forms of sustainability practice.
A first observation concerns the absence of association between sus-
tainability value orientation and sustainability practice adoption. Under
the applied operational definition, high adoption is not observed in either
value group. This result suggests that the mere presence of a broad set of
sustainability practices is not strongly differentiated by value orientation.
Adoption at this level appears to be shaped by factors other than inter-
nalised commitment, such as minimal compliance with external expecta-
tions, low-cost measures, or general sectoral norms. In this sense, adop-
tion as a binary indicator captures a baseline level of engagement that

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