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6.2 Quantitative Insights
the sample coexists with uneven implementation and selective readiness
because values alone are insufficient to overcome contextual and capa-
bility constraints. Where those constraints are manageable, value orien-
tation differentiates organisations that move from basic engagement to
systematic practice.
By examining this relationship explicitly, the analysis provides an inte-
grative perspective that links value orientation to behavioural outcomes.
It reinforces the interpretation that sustainability transition in the accom-
modation sector is not limited by lack of commitment, but by the con-
ditions under which commitment can be translated into sustained and
formalised organisational behaviour.
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