Page 62 - World Heritage and Tourism Innovation
P. 62

Raffaela Gabriella Rizzo                             An intangible cultural heritage asset




                  As can be seen from Table 1 and in the descriptions   •  Giuseppe Guarneri fiulius Andreæ (1666–1740) –
               on the websites of the respective institutions, training   the “Quarestani” violin, 1689
               in violin making and music education can be carried   •  Antonio Stradivari (circa 1644–1737) – the
               out here at any level one wishes. Many initiatives orig-  “Stauffer – ex Cristiani” cello, 1700
               inate in institutional establishments but involve the   •  Antonio Stradivari (circa 1644–1737) – the “Il Cre-
               whole city in close collaboration. As regards the Isti-  monese” violin, 1715
               tuto “C. Monteverdi”/Conservatory, there is the Mon-  •  Antonio Stradivari (circa 1644–1737) – the “Vesu-
               teverdi Festival, a top-quality event focusing on the   vius” violin, 1727
               music of the two Monteverdi brothers (Claudio, Cre-
               mona 1567 – Venezia, 1643 and Giulio, Cremona 1573   •  Giuseppe Guarneri “del Gesù” (1698–1744) – the
               – Salò, 1630) and other outstanding coeval composers.   “Stauffer” violin, 1734 (Museo del Violino, n.d.).
               The festival involves – apart from the Conservatory’s   Mention the public institutions, the City Gov-
               Orchestra Monteverdi – well-established national and   ernment’s Culture Department takes initiatives re-
               international orchestras, musicians, and students of   garding the art of violin making: first, it was one of
               the Conservatory itself, along with theatrical and ar-  the signatories of the proposal for the recognition of
               tistic inserts. During the festival, workshops are held   ICH status; in 2021, it constituted the UNESCO Office,
               for instrumental and vocal groups. These events are   and it is notably involved in all the main events. Last
               also publicised on social media. Part of the Festival   year, with the Teatro Ponchielli (which has an annual
               also takes place in the Giovanni Arvedi Auditorium of   programme), the Museo del Violino, the Conservato-
               the Museo del Violino, where this year, Maestro Jordi   ry and the University’s Department of Musicology, it
               Savall played instruments from the sixteenth century.  launched the first edition of the Festa del Violino.
                  The Violin Museum works closely with all the   We close this brief description of the district with
               entities in the district and, in some aspects, is func-  two bodies always present when businesses are being
               tional for them (Lucarno, 2020). It also conducts   promoted and initiatives to be hosted: the Cremona
               international collaborations and relationships with   Chamber of Commerce and the Cremona Fair (Cre-
               the proprietors of the “Friends of Stradivari” instru-  monaFiere s.p.a.). For the former and reflections re-
               ments, which form part of the collection exhibited in   garding this paper’s subject, please see Fulvia Caruso:
               a particular room in the Museum. The Museum offers   La  Camera  di  Commercio  di  Cremona  e  la  liuteria
               a tour through ten rooms, where one can first learn   classica Cremonese (2017). Regarding the latter, atten-
               (using multimedia techniques) about the process of   tion is due to the annual Cremona musica Internation-
               constructing a violin and subsequently admire the ex-  al exhibitions and festivals. Every type of top-quality
               quisite instruments on show, played by top-class mu-  musical instrument and event fills the spaces and the
               sicians on special occasions and at the short weekly   calendar of the fair during the festival.
               concerts. In the fifth room – referred to as “The Treas-
               ure Chamber” – one can admire instruments by:  Awareness of the Actors Regarding Cremona’s
                                                            Violin-making ICH
                •  Andrea Amati (circa 1505–1577) – the “Carlo IX”   The first part of the question asked by the author re-
                  violin, circa1566                         garded an understanding of the extent to which the
                •  Girolamo Amati (circa 548–1630) – the “Stauffer”   actors involved in various ways in Cremona’s Violin
                  viola, 1615                               Making District are aware of the value of the ICH ele-
                •  Nicolò Amati (1596–1684) – the “Hämmerle” vio-  ment that they create, produce, use, or communicate,
                  lin, circa1658                            and which they should highlight and promote to a
                •  Antonio Stradivari (circa 1644–1737) – the “Clis-  highly varied public. Emblematic in this sense is the
                  bee” violin, 1669                         sign that most luthiers attach to the windows of their



               58 | Proceedings of the 7th UNESCO UNITWIN Conference
   57   58   59   60   61   62   63   64   65   66   67