Page 65 - World Heritage and Tourism Innovation

Raffaela Gabriella Rizzo An intangible cultural heritage asset

one can enjoy a slower-paced, alternative form of sition to seek out these characteristics in a larger area
tourism. Within 100–200 km from Cremona, we find (Scaratti, 2020). In the case under investigation, this
Pavia, a Longobard city on the Via Francigena; Pia- necessarily includes frequenting the numerous musi-
cenza, with the imprint of the Farnese family; Man- cal events that are offered throughout the year.
tua*, the city of the Gonzagas and the painter Man-
tegna; Bergamo with the walled Bergamo Alta and the References
birthplace of Donizetti; Brescia with the complex of Adami, A. (2020). Rileggere un territorio e il suo heritage
Santa Giustina; Verona*, the city of Shakespeare, op- attraverso la musica: Cremona, oltre Stradivari/Re-nar-
era and music in general; and then to the south-east rating a territory and its heritage through music: Crem-
Parma, Reggio Emilia, Modena*, Bologna* and Ferr- ona, beyond Stradivari. In R. Cafiero, G. Lucarno, G.
ara* (*UNESCO tangible World Heritage Sites). Onorato, & R. G. Rizzo (Eds.), Turismo musicale: storia,
geografia, didattica (pp. 272–281). Pàtron.
For Cremona, being a UNESCO ICH site is a plus Adell, N., Bendix, R. F., Bortolotto, C., & Tauschek, M.
factor, which should be communicated as much as (2015). Between imagined communities and communities
possible (Gomez-Oliva et al., 2019); this calls, on the of practice-participation, territory and the making of
part of the recipient, for a specific sensibility and ac- heritage. Universitätsverlag Göttingen.
culturation regarding the role of UNESCO, which Aikawa, N. (2004). An historical overview of the prepa-
seems more obvious as far as what is “tangible” is ration of the UNESCO International Convention for
concerned. In contrast, the intangible still must make the Safeguarding of the Intangible Cultural Heritage.
an impression. For every person today, referring to Museum International, 56(1–2), 137–149.
UNESCO should become a forma mentis, on whatever Antoldi, F., Capelli, C., & Macconi, I. (2017). Territori che
scale locations are being considered. In our case, one «suonano»: i fattori critici di successo della produzi-
one italiana di strumenti musicali. Quaderni di ricerca
might pressure musicians (violinists, cellists, and bass sull’artigianato, 3, 323–350.
players) to underline their trait union with the vio- Antoldi, F., Macconi, I., & Gaiardi, S. (2017). La produzione
lin-making district of Cremona. e l’export di strumenti musicali in Italia: il ruolo delle
Returning once again to focus on the city of Cre- piccole imprese artigiane. Quaderni di ricerca sull’artig-
mona, the most appropriate instrument for adhering ianato, 3, 297–322.
to its context in the form of an ongoing rapport with Bak, S., Min, C.K. & Roh, T.S. (2019). Impacts of UNES-
the luthiers of the present and of the past, composers CO-listed tangible and intangible heritages on tourism.
of the past, musicians and singers is an “itinerary” or Journal of Travel & Tourism Marketing, 36(8), 917–927.
“route”, a topic that is now mainstream. At this point, Battaglia, L., Gavinelli, L., Danneo, V., & Cedrola, E. (2021).
Turismo e tecnologia digitale: la trasformazione del
the question would become broader and more com- settore tra sfide e opportunità. In G. Gregorini & R.
plex; i.e., it would be possible to include the route in Semeraro (Eds.), Turismo 4.0. storia, digitalizzazione,
Regional tourist policies - especially in connection territorio (pp. 131–150). Vita e Pensiero.
with local governance (Regional Law no. 27 of 1 Oc- Battilani, P. (2019). Incrociando innovazione culturale e
st
tober 2015, Regional policies regarding tourism and the cambiamento tecnologico: come è cambiata la catena
attractiveness of the territory of Lombardy) and com- del valore del settore turistico negli ultimi trent’anni.
munication aimed at tourists (Regione Lombardia, Quaderni di ricerca sull’artigianato, 1, 103–128.
n.d.) - as well as those for Italy and Europe. Concen- Bindi, L. (2013). Il futuro del passato: il valore dei beni
trating on what is already materially feasible, in this immateriali tra turismo e mercato della cultura. Voci,
Annuale di Scienze Umane, 10, 36–48.
case attention should be drawn to internal urban itin- Blake, J., & Lixinski, L. (Eds.) (2020). The 2003 UNESCO
eraries on a local scale, organised by guides who have Intangible Heritage Convention: A commentary. Oxford
refined their knowledge of the places involved in con- University Press.
nection with people who are alive or were in the past, Blümich, B., Baias, M., Rehorn, C., Gabrielli, V.,
their lives and their material and musical production Jaschtschuk, D., Harrison, C., Invernizzi, C., & Mala-
(an example: Adami, 2020). There is also a predispo- godi, M. (2020). Comparison of historical violins by

Proceedings of the 7th UNESCO UNITWIN Conference | 61