Page 127 - World Heritage and Tourism Innovation

Urška Starc Peceny, Tomi Ilijaš Matevž Straus Digital Innovation of Cultural Heritage

Training Before the Start • Identifying and selecting units of cultural herit-
Before the projects started, the Ministry and external age: things to consider while selecting heritage
contractor Arctur d.o.o. organised workshops and units and stories while simultaneously identifying
training to clarify and deepen tourist destinations’ un- (physical, technological and ethical) obstacles and
derstanding of ‘digital innovation of cultural heritage. ‘ limitations.
Within three workshops, organised twice – in • Digital experience: introduction to principles of
West and East Slovenia -, the whole process of digital heritage interpretation (ICOMOS) and user/cus-
innovation has been covered from the technological, tomer journey.
content and organisational points of view:
Second Workshop
First Workshop
• Digitisation (3D digital capture): basic under-
• Tourism of the future: Discuss current trends standing of technologies for 3D digital capture
and the main challenges in tourism (overtour- (advantages, disadvantages, environmental fac-
ism, need for personalisation, data management, tors, necessary preparation and technical require-
unforeseen events) and consider technology as a ments, standards) and comparison to other digital
potential solution. Heritage at the Challenge raises assets (e.g., 360-degree photos and videos).
awareness of the heritage sector’s challenges (e.g., • Digitalisation (VR, AR, holograms, video map-
banalisation, fictional digital ‘meta’ worlds) and ping, mobile and web apps …) technologies: ba-
proposes using digital technologies to find solu- sic understanding of digital media (advantages,
tions. Digital technologies for cultural heritage: disadvantages, environmental factors, technical
why digitally interpret and what societal benefits requirements, possible applications).
digitisation of cultural heritage has. • Interpretation plan and user journey: principles
• Processes of digital innovation: Elements of a good of heritage interpretation (ICOMOS), elements of
project: Discussing elements of a good project and successful digital experiences, developing tourism
stressing the importance of a balanced and inter- experiences.
disciplinary approach – covering storytelling and
interpretation, technology, sustainability, and pro-
tection of cultural heritage. Third Workshop
• Identification of heritage stories: This covers iden- • The new COVID-19 reality: the importance of
tifying a target group, the subject (cultural herit- non-textual contents, datafication of culture, algo-
age), the main message, and the idea of an expe- rytmicity, phantomisation.
rience. • Promotion: introduction to digital content mar-
• 3D digitisation and digital interpretation: This keting, bridging the divide between education, en-
covers preparing for and implementing 3D digiti- tertainment, and art. In addition to the two in-per-
sation (using various technologies), familiarising son and one online workshops, a toolkit, ‘Digital
yourself with different digital media, developing Innovation of Cultural Heritage: Toolkit for Tour-
the user experience, and digitally interpreting the ist Destinations’, has been published.
unit through selected media. • Reflection on Results and Processes
• Launch and promotion: promotional activities As part of the team that has led the training men-
(online and offline) and re-use of digital content. tioned above and workshops for leading tourist desti-
• Target groups and personas: define the target nations and implemented several projects as the main
group, get familiar with national tourist personas, contractor, the authors have a comprehensive and ho-
and develop your story-specific persona. listic overview of the processes and results and wish

Proceedings of the 7th UNESCO UNITWIN Conference | 123