Page 131 - World Heritage and Tourism Innovation

Urška Starc Peceny, Tomi Ilijaš Matevž Straus Digital Innovation of Cultural Heritage

heritage, DMO staff has come to perceive the vast area ment, humanities and social sciences, and informatics
of (economic, social, cultural and symbolic) possibili- design and engineering. As the last three years have
ties collaboration at the intersection offers. proved, genuinely successful projects are interdiscipli-
However, the public call of 2019 has only set the nary and often domain-bending. Luckily, in Slovenia,
first stones – now, other actions need to follow. A pro- innovation does not happen only in sterile laborato-
active stance is needed to prevent this initiative and ries and away from the ordinary people but across
achievements from withering away. We wish to point the country, inspired by the generations of men and
out some of the necessary activities, starting with women working hard to make their lives and their
further developing the skill-set and building capac- children’s lives brighter and happier.
ities, which should be done through regular annual
workshops and training – for tourism and cultural References
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As seen with the project following the 2019 pub- Chhabra, D. (2009). Proposing a sustainable marketing
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