Page 153 - Sustaining Accommodation SMES

8.2 Financial and Market-Based Incentives

• Implementing sustainable procurement (adapted to local and na-
tional legislations).
• Designing guest engagement strategies related to sustainable ac-
tions.
• Conducting internal audits aligned with iso 21401.
• Managing social responsibility and community engagement.
Training must be affordable, flexible, accessible online, and available in
local languages.

advisory services and help-desks
Regional and local advisory centres can provide smes with:
• Personalised coaching.
• Support in interpreting norm concepts, principles and require-
ments.
• Assistance in completing the mast Self-Evaluation Tool.
• Guidance in preparing documentation for certification.
• Support through trusted consultancy services that can support the
whole process.
Such intermediaries reduce transaction costs and accelerate adoption.

peer learning and knowledge exchange
Cluster organisations and destination management entities are uniquely
positioned to foster learning environments where smes:

• Implement peer-reviews, share experiences and best practices.
• Conductjoint pilotprojects.
• Engage in cross-border exchanges.
• Access demonstrations of innovative technologies.

Peer learning normalises sustainability practices, reduces uncertainty,
and contributes to collective intelligence across the tourism ecosystem.

8.2 Financial and Market-Based Incentives
Economic instruments are critical to overcoming investment barriers and
stimulating voluntary sustainability adoption. Policymakers can choose
from a wide variety of mechanisms, we present below a set of possibilities
that can be designed and implemented individually or jointly.

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