Page 129 - Sustaining Accommodation SMES

6.2 Quantitative Insights

mentally significant organisational practices aligned with iso 21401 in
the Spanish accommodation sector.
The results for Greece indicate a comparatively more selective pat-
tern of adoption needs, reflecting a context in which basic conditions for
iso 21401 adoption are more favourable. While respondents still assign
high importance to several enabling actions, the overall distribution of
responses suggests that adoption is perceived as more feasible under ex-
isting organisational conditions than in other country contexts.
The needs identified in Greece primarily relate to enhancing efficiency
and reducing residual contextual friction rather than overcoming funda-
mental capacity constraints. Enabling actions such as targeted external
support and implementation guidance are rated as extremely important
by a substantial share of respondents, but these needs appear less uni-
formly critical than in contexts characterised by more severe structural
limitations.
Financial support and costrelated measures are perceived as important
but not dominant. This suggests that while cost considerations remain
relevant, they do not constitute the primary barrier to adoption. From
a behavioural perspective, this indicates that material constraints exert a
weaker limiting effect on environmentally significant organisational be-
haviour in Greece compared to other countries in the sample. Needs re-
lated to knowledge transfer and procedural clarification also show mod-
erate to high importance. Respondents value guidance that streamlines
the implementation process and ensures consistency with iso 21401 re-
quirements. However, the relative emphasis on such support indicates a
focus on optimisation rather than on overcoming basic feasibility thresh-
olds.
Actions rated as less important tend to be those that address funda-
mental awareness or motivation. This pattern reinforces earlier findings
that sustainability and certification are not perceived as peripheral is-
sues in the Greek accommodation sector. Instead, respondents signal that
adoption depends on fine tuning support mechanisms that reduce re-
maining administrative and coordination costs.
Overall, the Greek needs profile suggests that iso 21401 adoption is
constrained less by structural or capacity deficits and more by the de-
sire to improve efficiency, clarity, and predictability in the implementa-
tion process. From Stern’s perspective, this indicates a context in which
environmentally significant organisational behaviour is already relatively
well supported, and where targeted enabling actions can further facili-

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