Page 125 - Sustaining Accommodation SMES

6.2 Quantitative Insights

external support, financial clarity, and procedural guidance are provided
in an integrated manner. From a Stern based perspective, this reinforces
the conclusion that enabling environmentally significant organisational
behaviour in Italy requires lowering structural and economic barriers
rather than focusing on attitudinal change.
The results for Bosnia and Herzegovina reveal a strong and concen-
trated demand for enabling actions that compensate for structural and
capacity-related limitations. A very large share of respondents rates most
proposed support measures as extremely important, while only a small
proportion considers them to be of low importance. This distribution in-
dicates that iso 21401 adoption is perceived as largely unattainable under
current conditions without substantial external support.
The dominant needs correspond to interventions that directly reduce
contextual constraints. Respondents place particular importance on ac-
tions that provide comprehensive external assistance, such as full staff
support during implementation. These needs mirror earlier findings
on barriers related to limited staffing, time scarcity, and administrative
burden. By shifting responsibility for complex and resource intensive
tasks outside the organisation, such enabling actions lower the feasibility
threshold for environmentally significant organisational behaviour.
Financial related needs are also highly salient. Respondents assign
strong importance to measures that reduce costs, provide financial clarity,
or distribute the financial burden of certification over time. This reflects
the central role of financial constraints in shaping adoption decisions in
Bosnia and Herzegovina and reinforces Stern’s argument that behaviour
is often constrained by material conditions rather than by motivation.
Capacity building needs further strengthen this pattern. High impor-
tance is attached to guidance, training, and procedural support that help
organisations understand the requirements, benefits, and steps involved
in iso 21401 adoption. From a behavioural perspective, these needs ad-
dress personal and organisational capability deficits that prevent sustain-
ability intentions from being translated into structured action. Actions
perceived as less important are rare and tend to relate to more abstract
or indirect forms of support. This suggests that respondents prioritise
immediate, practical, and hands-on assistance over measures that do not
directly reduce operational or financial pressure.
Overall, the Bosnian and Herzegovinian needs profile indicates that
iso 21401 adoption is contingent on substantial reductions in contextual
and capability related constraints. Respondents do not signal resistance

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