Page 121 - Sustaining Accommodation SMES

6.2 Quantitative Insights

associated with iso 21401 implementation, using a scale from not at all
important to extremely important. High importance ratings indicate ac-
tions that respondents perceive as critical for enabling adoption, rather
than as optional or marginal support measures.
The Slovenian results indicate a clear prioritisation of enabling actions
that directly address organisational capacity and procedural complexity
associated with iso 21401 adoption. A substantial share of respondents
identifies support measures related to hands-on assistance, guidance, and
implementation support as extremely important, while only a small share
rate these actions as not at all important. This distribution suggests that
adoption needs are concentrated around feasibility and execution rather
than motivation.
The most strongly endorsed needs correspond to mechanisms that re-
duce contextual and capability related constraints. Actions such as full
staff support provided by external auditors are perceived as particularly
important because they directly mitigate time scarcity, administrative
burden, and limited internal expertise. By transferring part of the im-
plementation effort outside the organisation, such support lowers the be-
havioural cost of adopting iso 21401 and increases the perceived man-
ageability of the process. Needs related to clarification and structuring of
the adoption pathway also receive high importance ratings. Respondents
emphasise the value of guidance that translates iso 21401 requirements
into concrete steps and practical tools. This reflects the earlier finding that
limited understanding of the adoption process functions as a significant
capability constraint. In behavioural terms, reducing uncertainty and in-
creasing procedural clarity enhances the likelihood of environmentally
significant organisational behaviour. On contrary, actions perceived as
less critical are those that do not directly reduce immediate operational
pressures. Where respondents assign lower importance to certain support
measures, this suggests that Slovenian accommodation providers are pri-
marily concerned with interventions that produce tangible reductions in
time, effort, and coordination demands, rather than with more abstract
or long-term forms of support.
Overall, the Slovenian needs profile indicates that iso 21401 adoption
is viewed as desirable but demanding. Respondents do not question the
relevance of sustainability standards in principle. Instead, they signal that
adoption becomes feasible when external support compensates for lim-
ited internal capacity and when implementation processes are simplified
and guided. From the Theory of Environmentally Significant Behaviour

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