Page 274 - Trženje
P. 274
Literatura in viri
Morgan, N. A., Vorhies, D. W., in Mason, C. H. (2009). Market orientation,
marketing capabilities, and firm performance. Strategic Management
Journal, 30(8), 909–920.
Možina, S. (1975). Metode in tehnike obnašanja potrošnikov. Raziskovalni
center Ekonomske fakultete Univerze v Ljubljani.
Možina, S., Zupančič, V., in Štefančič Pavlovčič, T. (2002). Vedenje porabnikov.
Visoka šola za podjetništvo.
Mulej, M., in Ženko, Z. (2004). Dialektična teorija sistemov in invencijsko-ino-
vacijski management. Ekonomsko-poslovna fakulteta.
Mumel, D. (1999). Vedenje porabnikov. Ekonomsko-poslovna fakulteta.
Murarka, V. C., in Kiran, P. U. (2023). A study on the consumer perception
towards green marketing practices in FMCG products. International
Jour nal For Science Technology And Engineering. https://doi.org/10
.22214/ijraset.2023.50665
Musek, J. (1993). Psihologija: človek in družbeno okolje. Educy.
Myers, C. A. (2003). Managing brand equity: A look at the impact of attri-
butes. Journal of Product and Brand Management, 12(1), 39–51.
Nagle, T. (2002). Don‘t just set prices, manage them. Marketing Management,
11(6), 29–34.
Nastran-Ule, M. (1997). Temelji socialne psihologije. Znanstveno in publicistič-
no središče.
Neher, K. (2021, 7. december). Twelve digital marketing trends for 2022 and
how to take advantage of them. Forbes. https://www.forbes.com
/councils/forbescoachescouncil/2021/12/07/twelve-digital-marketing
-trends-for-2022-and-how-to-take-advantage-of-them/
Nichifor, B. (2009). Strategic marketing: Some conceptual and operational
reviews from structured marketing works. Studies and Scientific
Researches: Economics Edition, (14). https://doi.org/10.29358/sceco
.v0i14.45
O‘Brien, C. (2022, 1. marec). The next big digital marketing trends in 2022.
Digital
Marketing Institute. https://digitalmarketinginstitute.com /blog/
the-next-big-digital-marketing-trends
Ohmae, K. (1982). The mind of the strategist: The art of Japanese business.
McGrow Hill Professional.
OpenAI. (2025). ChatGPT (5.2) [Large language model]. https://chat.openai
.com /chat
Oset Hliš, S. (2011). Prepoznavnost blagovne znamke X na trgu v Sloveniji
[Neobjavljeno magistrsko delo]. Mednarodna fakulteta za družbene in
poslovne študije.
Pacevičiūtė, A., in Razbadauskaitė-Venskė, I. (2023). The role of green
marketing in creating a sustainable competitive advantage. Regional
Formation and Development Studies, 2(40), 89–98.
274

