Page 271 - Trženje
P. 271

Literatura in viri

            Grönroos, C. (1997). Value-driven relational marketing: From products to
                resources and competencies. Journal of Marketing Management, 13(5),
                407–419.
            Gummesson, E. (1999). Total relationship marketing: From the 4 Ps­­ product,
                price, promotion, place­­ of traditional marketing management to the 30
                RS­­ the thirty relationships­ of the new marketing paradigm.
                Butterworth-Heinemann.
            Habjanič, D., in Ušaj, T. (2003). Osnove trženja. Državna založba Slovenije.
            Harker, M. J., in Egan, J. (2006). The past, present and future of relationship
                marketing. Journal of Marketing Management, 22(1), 215–242.
            Hawkins, D. L., Best, R., in Coney, K. (1995). Consumer behavior: Implications
                for marketing strategy (6. izd.). Irwin.
            Henderson, B. D. (1979). On corporate strategy. V R. Lamb (ur.), Competitive
                strategic management (str. 1–34). Prentice Hall.
            Hise, R. T., Gillett, P. L., in Ryans, J. K. Jr. (1979). Basic marketing: Concepts
                and decisions. Winthrop Publishers.
            Horvat, N. (2017, 26. oktober). Pet ključnih dejstev o marketingu z vplivneži. AV
                studio. https://www.av-studio.si/sl/pet-kljucnih-dejstevo-marketingu
                -z-vplivnezi
            Hunt, S. D. (1997). Competing through relationships: Grounding relationship
                marketing in resource-advantage theory. Journal of Marketing Manage­
                ment,13(5), 431–445.
            Hunt, S. D., Arnett, D. B., in Madhavaram, S. (2006). The explonatory
                foundations of relationship marketing theory. Journal of Business and
                Industrial Marketing, 21(2), 72–87.
            Ikea. (2018). People and planet positive.
            Interbrand. (B. l.). Best global brands in 2025. https://interbrand.com/best
                -global-brands/global/
            Iršič, M., Milfelner, B., in Pisnik, A. (2016). Marketing: temeljni koncepti in
                njihova uporaba v praksi. Pearson Education.
            Jain, S. C. (1983). The evolution of strategic marketing. Journal of Business
                Research, 11(4), 409–425.
            Ješovnik, P., in Tibljaš, A. (2001). Uporaba Porterjevega modela za analizira-
                nje slovenskega tržišča kave. V Zbornik 2. strokovnega posveta Visoke šole
                za management v Kopru (str. 97–116). Fakulteta za management.
            Jobber, D. (2010). Principles and practice of marketing (3. izd.). McGraw-Hill.
            Johnson, G., Scholes, K., in Whittington, R. (2009). Fundamentals of strategy.
                Prentice Hall.
            Joyce, T. (1963). Techniques of brand image measurement. V New develo­
                pments in research: 6th Annual Conference of the Market Research Society
                (str. 45–63). Market Research Society.
            Judd, V. C. (1987). Differentiate with the 5th P: People. Industrial Marketing
                Management, 16(4), 241–247.


                                                           271
   266   267   268   269   270   271   272   273   274   275   276