Page 270 - Trženje
P. 270
Literatura in viri
Eagle, L., in Kitchen, P. (2000). IMC, brand communications, and corporate
cultures: Client/advetising agency coordination and cohesion. European
Journal of Marketing, 34(5–6), 667–686.
El-Ansary, A. I. (2006). Marketing strategy: Taxonomy and framework.
European Business Review, 18(4), 266–293.
Engel, J. F., Blackwell, R. D., in Miniard, P. W. (1995). Consumer behavior. (6.
izd.). Dryden Press.
Erevelles, S., Abhik, R., in Vargo, S. L. (1999). The use of price and warranty
cues in product evaluation: A comparison of U. S. and Hong Kong
consumers. Journal of International Consumer Marketing, 11(3), 67–91.
Fagerberg, J., Mowern, D. C., in Nelson, R. R. (Ur.). (2005). The Oxford
handbook of innovation. Oxford University Press.
Ferligoj, A., Leskošek, K., in Kogovšek, T. (1995). Zanesljivost in veljavnost
merjenja. Fakulteta za družbene vede.
Ferrell, O. C., Hartline, M. D., Lucas, G. H., in Luck, D. J. (1999). Marketing
strategy. Dryden Press.
Ferris, P., Oliver, J., in de Kluyver, C. (1989). The relationship between
distribution and market share. Marketing Science, 8(2), 107–127.
Freestone, O. M., in McGoldrick, P. J. (2008). Motivations of the ethical
consumer. Journal of Business Ethics, 79(4), 445–467.
Gabrijan, V., in Snoj, B. (1994). Trženje: splošno veljavne osnove. Ekonomsko-
-poslovna fakulteta.
Gacula, M. C., in Singh, J. (1984). Statistical methods in food and consumer
research. Academic Press.
Ghemawat, P. (1986). Sustainable advantage. Harvard Business Review, 64,
53–58.
Glucksman, M. (2017). The rise of social media influencer marketing on
lifestyle branding: A case study of Lucie Fink. Elon Journal of Undergra
duate Research in Communications, 8(2), 77−87.
Gobe, M. (2007). Brand jam: Humanizing brands through emotional design.
Allworth Press.
Goi, L. C. (2009). A review of marketing mix: 4 Ps or more? International
Journal of Marketing Studies, 1(1), 2–15.
Goldsmith, R. E. (1999). The personalised marketplace: Beyond 4 P. Marke
ting Intelligent & Planing, 17(4): 178–185.
Grant, R. M. (2010). Contemporary strategy analysis and cases: Text and cases
(7. izd.). John Wiley & Sons.
Grewal, D., Monroe, K., in Krishnan, R. (1998). The effects of price-compari-
son advertising on buyers’ perceptions of acquisition value, transaction
value, and behavioral intentions. Journal of Marketing, 62(2), 46–59.
Grönroos, C. (1994). From marketing mix to relationship marketing:
Towards a paradigm shift in marketing. Management Decision, 32(2),
4–20.
270

