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TARGET AUDIENCE:
Tourism accommodation and catering establishments
looking for solutions for a successful sustainable tran-
sition.
To researchers (applied and scientific) involved in the
development of measures to promote the sustainable
behaviour of tourists/guests.
IMPACT & SUCCESS
The innovation is currently implemented in 6 dif-
The innovation is part of the Low Harm Hedon- ferent accommodation establishments in Slove-
ism Initiative research project led by Prof. dr. Sara nia, 1 establishment in China and 4 establish-
Dolnicar (The UQ, Australia), and is financial- ments in Australia. Success and resonance are
ly supported by the Australian Research Coun- also reflected in the recognitions (and awards)
cil (Laureate Fellowship Scheme, FL190100143). that the innovation has received internationally:
Partners in the project are also the University of
Primorska, Faculty of Tourism Studies Turistica 1 CETT Alimara Barcelona Award for applied re-
and University of Ljubljana, Faculty of Economics. search in responding to the challenges faced
Process innovations resulting in the development by the tourism and hospitality industry (Spain,
of empirically supported measures to promote 2021).
sustainable guest behaviour were also support- 2 Emerald Real Impact Award: Driving the im-
ed by the Slovenian Research Agency (Funda- pact agenda which celebrates the efforts and
mental Research Project, JP-1783). commitment to strategically embed impact
within a research environment or to drive im-
pact culture (2022/23). Leading scientific pub-
lications in the fields of sustainability, tourism
DEVELOPMENT PERIOD: and food habits have published the scientific
2022– findings of the innovation. Innovation sup-
ported the development of interventions in-
creasing sustainable tourist behaviour by up
to 50%.
2024 projekti/projects 71
