Page 55 - World Heritage and Tourism Innovation

Raffaela Gabriella Rizzo An intangible cultural heritage asset

Figure 1 Audizione alla Città: Violin Concert by Lena Yokoyama (Torrazzo, Cremona-Italy)
Source https://www.youtube.com/watch?v=F13JrI3_AMs

seums dating from between 1564 and 1816 (including the collaboration of the Municipality of Cremona, the
the famous 1715 “Cremonese” of Antonio Stradivari), Museo Verticale, the Museo del Violino, the City Po-
of which 11 were crafted by luthiers in Cremona (Blü- lice force, the Chief of Police of Cremona, and Acid
mich et al., 2020). Studio s.r.l. On that occasion, the violinist Lena Yo-
Today, musical events are very widespread (Robi- koyama played for a quarter of an hour at the top of
glio, 2009; Rizzo, 2011; Cerutti & Dioli, 2013; Cafiero the Torrazzo, the highest bell tower in Europe, in the
et al., 2020; Rizzo, 2020) in towns and extra-urban centre of Cremona. The streets and piazzas were filled
settings, indoors or in the open air, in large or small with the sound of the - globally broadcast - string in-
municipalities, in plains, hills or mountains, and on strument, creating a particularly moving communal
the shores of lakes or by the seaside… in wide open moment (also because of the deafening silence in the
areas or in enclosed spaces with locations in theatres, city, typical of the initial wave of the pandemic was
arenas, castles, country houses, gardens, parks, town- taking place). That said, it is worth mentioning mu-
houses, auditoria, piazzas, by town walls, in churches, sic’s place in accompaniment to the other arts: music
cloisters, abbeys, museums, by poolsides, in cellars, at in film, music for the theatre, dance or a medium like
agriturisms, on farms or anywhere that the spaces will television with its varied range of programmes.
allow. Music played on string instruments may be en- So, faced with this proliferation of events, includ-
joyed in its own right or part of more complex events. ing festivals and – a series of individual – concerts, the
Examples are in Italy, Sorsi d’autore in the Veneto, or question naturally arises: what possible relationship
EnoArmonie in Friuli-Venezia Giulia (with guided may exist between working musicians and the ICH of
tours, tastings, performances, exhibitions, etc.). Em- Cremona and whether this relationship is transmitta-
blematic was the initiative titled “Audizione alla Cit- ble to the spectators/listeners or if they are aware of it
tà”, organised on 4 April 2020 by Pro Cremona with themselves.

Proceedings of the 7th UNESCO UNITWIN Conference | 51