Page 50 - World Heritage and Tourism Innovation

Vuk Tvrtko Opačić Tourism Valorisation of Croatian Intangible Cultural Heritage

ple of tourism valorisation of intangible cultural her- Alka Knights Society. (2022). Internal data on the number
itage in Croatia. Namely, researching the presentation of spectators (2018–2021).
of Sinjska Alka in the tourist brochures and the tourist Belamarić, J. (2015). Sinjska alka: kulturno-povijesni vodič.
map has shown that Alka is the carrier of the town’s Viteško alkarsko društvo.
and the entire region’s identity and the tourism iden- Belamarić, J. (2019). The Sinjska Alka, a knights’ tour-
nament in Sinj. In I. Biškupić Bašić (Ed.), Croatian
tity of Sinj as a tourist destination; this shows the par- intangible cultural heritage on UNESCO lists (pp. 30–31).
allelism between the frequency of the presence of the Ministry of Culture of the Republic of Croatia.
Alka in analysed tourist communication means (bro- Caust, V., & Vecco, M. (2017). Is UNESCO World Heritage
chures) and its significance (Mejovšek, 2008; Zupanc, recognition a blessing or burden? Evidence from devel-
2010). Strengthening the Alka brand in the town’s and oping Asian countries. Journal of Cultural Heritage, 27.
region’s tourism identity has been facilitated by the https://doi.org/10.1016/j.culher.2017.02.004
modern and interactive Sinjska Alka Museum, which Cole, S. (2007). Beyond authenticity and commodification.
opened in 2015, helping Alka and the alkars’ tradi- Annals of Tourism Research, 34(4), 943–960.
tion become a daily materialised and institutionalised Croatian Bureau of Statistics. (2013). Tourism, 2012 (Statis-
tical Reports 1491).
tourist attraction among the tourist attractions of Sinj Croatian Bureau of Statistics. (2014). Tourism, 2013 (Statis-
and the Cetinska Krajina region. Nonetheless, what is tical Reports 1515).
evident is that profiling the museum as a tourist at- Croatian Bureau of Statistics. (2015). Tourism, 2014 (Statis-
traction will need more work in the future because tical Reports 1539).
analysing the number and profile of sold tickets has Croatian Bureau of Statistics. (2016). Tourism, 2015 (Statis-
shown that pupils and students are the leading groups tical Reports 1564).
of visitors, not tourists. A statistical analysis of the data Croatian Bureau of Statistics. (2022). Rezultati popis 2021:
on tourism flow and accommodation capacities has popis 2021. https://popis2021.hr/
determined that tourism development in Sinj and its Croatian Geodetic Administry. (2016). Central registry of
spatial units in the Republic of Croatia. GIS shapefiles.
surrounding region shows positive tendencies, though Croatian Tourist Board. (2016). eVisitor: statistical data on
a less developed destination than those on the coast. tourism flow and accommodation capacities.
This assessment indicates growing accommodation Croatian Tourist Board. (2017). eVisitor: statistical data on
capacity and tourism flow, not only in the town of Sinj tourism flow and accommodation capacities.
but also in its surrounding regions, which conforms Croatian Tourist Board. (2018). eVisitor: statistical data on
to the tourism valorisation of various attractions, tourism flow and accommodation capacities.
contributing to the dispersion of tourist attractions Croatian Tourist Board. (2019). eVisitor: statistical data on
for this specific destination. One can expect positive tourism flow and accommodation capacities.
trends in the further maturing of Sinj as a tourist des- Croatian Tourist Board. (2020). eVisitor: statistical data on
tourism flow and accommodation capacities.
tination when the newly declared Dinara Nature Park, Croatian Tourist Board. (2021). eVisitor - statistical data on
in the immediate proximity of Sinj, fills its utilisation. tourism flow and accommodation capacities.
The presumption is that the protected natural heritage Drpić, D., & Rudan, E. (2019). Event competitiveness in
will be an additional factor in creating coherent local heritage tourism in rural Croatia. Academica Turistica,
tourism, which will be based on tourist products from 12(2), 161–172.
the tourism heritage, natural and cultural, where one Du Cross, H., & McKercher, B. (2020). Cultural tourism.
can find abundance in Sinj, the Cetinska Krajina re- Routledge.
gion and the entire Dalmatinska Zagora. Hameršak. M., & Pleše, I. (2013). Uvod u proizvodnju baš-
tine. In M. Hameršak, I. Pleše & A.-M. Vukušić (Eds.)
Proizvodnja baštine: kritičke studije o nematerijalnoj
References kulturi (pp. 7–28). Institut za etnologiju i folkloristiku.
Adie, B. A. (2014). Franchising our heritage: The UNESCO Jelinčić, D. A. (2008). Abeceda kulturnog turizma. Mean-
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46 | Proceedings of the 7th UNESCO UNITWIN Conference