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•   factors of physical self-regulation
                     •   factors of emotional self-regulation
                     •   factors of mental self-regulation
                         In the context of physical regulation factors, we will examine the
                     regulation of the physiological excitement that occurs before walking on
                     stage. Emotional regulation will address the most common among the
                     musicians’ challenges,  performance anxiety. Mental regulation will cen-
         78          tre on attention, concentration, and mindfulness. All these factors relate
                     to an optimal  performance state, which we will examine towards the end
                     of the chapter.

           How to Shine on Stage  The influence of the presence of others on one’s behaviour is a classic
                     2.2.1   Audience

                     topic in social psychology, which was most broadly researched in the ear-
                     ly 20th century (Dashiell, 1935). For over a century, many researchers
                     have devoted their efforts to studying how the presence of others influ-
                     ences individual performance (Triplett, 1898).
                         The presence of others arouses competition and social comparison,
                     evaluative judgements, friendly encouragement, distraction, a sense of
                     responsibility, and increased arousal (Geen, 1979; Latané et al., 1979, in
                     Butler & Baumeister, 1998). It is particularly the self-presentational  mo-
                     tivation which encourages the performer to strive to make a favourable
                     impression on the people present at the  performance (Baumeister, 1982).
                         The origins of research on social facilitation and inhibition date
                     back to the last years of the 19th century, when Triplett (1898) found
                     that the presence of others during one’s individual  performance results
                     in better  performance. However, if several individuals perform the same
                     activity as a group, the effect is reversed; individuals put less effort and
                     energy into the activity because they rely on others (Ringellman, 1913,
                     in Sanna, 1992). The mentioned experiments constitute the two funda-
                     mental social psychology studies on group  performance. Early research
                     thus shows that the presence of others can either improve or worsen
                       performance. A more contemporary interest in social facilitation was
                     stimulated by Zajonc (1965) with his motivational theory of social fa-
                     cilitation. According to him, the presence of others, e.g. the audience
                     or fellow-performers, should arouse in a performer a generalized drive
                     that increases the occurrence of the dominant response. When domi-
                     nant responses are correct, as in simple or well-learned tasks,  perfor-
                     mance in the presence of others will be further improved, as found in
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