Page 75 - World Heritage and Tourism Innovation

Carly Stiana Scheffer-Sumampouw et al. Smart City Branding

Manado people who are not too meticulous in ate and market it, now who wants, for example,
exploring small things.[Pelealu, 2021] making chips, then we can try it, coconut chips,
we do not think about it; the trainers come,
Home industry or small and medium enterprises
are not endorsed or branded in this sense. Whereas both from the city and the province, then they
we know that craft is something that tourists bring provide opportunities for the community to
back to their homes and display in their hometowns, please, for example, if I like cooking, we make
even handicraft is something that tourists tell oth- it. We market it, now who wants, for example,
er people when they share their experience about a making chips, then we can try coconut chips,
particular destination. Therefore, the craft must be we do not think about it. Well, they bring in
professionally managed in the tourism industry. On offline and online trainers to train and provide
the field in the city of Manado, we found that coconut provisions for young entrepreneurs because
shells have the potential to be branded as the iconic yesterday, I was also allowed to be a resource
craft of Manado, even Sulawesi Utara. Sulawesi Utara, person for one of the training from the tourism
the province, is known as Bumi Nyiur Melambai (the office. So they encourage the community so
earth of coconut palm waving). We also received zero that they can make and create something that
findings from an internet news search about Manado can be assisted. The simplest example is also
handicrafts. Different testimony was mentioned by in our service environment; during the pan-
an expert informant who was excited and passionate demic, we immediately started three groups—
about the home industry and SMEs. She explained the most minor, medium, and medium- to
that the government -both local and central- were sell all kinds of activities from the communi-
highly supporting the SMEs of Manado city, the prod- ty. Likewise, on campus, during a pandemic,
ucts ranging from food, snacks and handicrafts: everything is smoother to make this make that
and me because I have made a book during a
At the time of the pandemic, MSMEs were on pandemic too; that is what I feel. I participated
the rise … when the pandemic occurred, the in the exhibition. I asked the Minister of Tour-
most affected were tourism service businesses, ism to give a speech to members of the DPR, to
then the tourism ministry of Pak Sandiaga Uno the Regent and mayor of North Sulawesi, and
worked with the provincial tourism office, the many gave speeches for my book and apprecia-
Manado city tourism office, and other cities in tion quotes for my book. Manado is famous for
Indonesia, training or several times holding roa, tuna, fried bananas, and many more. Well,
training for MSME participants, they boosted, there are also crafts and coconut husks made
training activities were continuous, I know into flower pots. There are pandanus hats made
precisely this because my friends are there … when we go to hot tourist attractions and wear
so both in the city, in the province, then there them; it is good, fantastic. Then there are bags
is more from the cooperative, trade office, it made of plastic materials that are also recycled
carries out like that. Even though this is an or maybe new items to train those who may be
entrepreneur, MSMEs have been around for a used to carrying boats because there are many
long time, but they intensified during this pan- guests, bringing tourists, because there are no
demic; the simplest example is that we can look tourists anymore, so at home, besides catch-
in the next room; some exhibitions are made ing fish, the mothers can cook. The fathers can
in collaboration with retail entrepreneurs or make bags or other crafts.[Walansendow, 2021]
owners of, for example, trading places, they
hold continuous; they make exhibitions, then Thus, the home industry was very enthusiastic,
provide opportunities for the community to ranging from food products to crafts, there were exhi-
please, for instance, if I like cooking, we cre- bitions, and souvenir shops are quite a lot in Manado.

Proceedings of the 7th UNESCO UNITWIN Conference | 71