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5.2 Quantitative Study

and subsequently dichotomised to distinguish between weak and strong
implementation profiles. Third, organisational readiness for iso 21401
adoption was captured by the share of readiness items reported at high
readiness levels (scores 5–6), again dichotomised for analytical clarity.
Associations between sustainability importance and each behavioural
construct were examined at the cross Mediterranean level using chi-
square tests of independence. This analytical approach allows assessment
of whether strong sustainability value orientation is systematically asso-
ciated with higher levels of behavioural engagement and institutional
readiness, without implying causal direction. The analysis is diagnostic
in nature and aims to empirically assess the presence and strength of
value-behaviour alignment within the accommodation sector.

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