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reciation/acceptance of traditional and modern appearance of materials and
products by users
Veronika Kotradyová
Faculty of Architecture, Slovak University of Technology in Bratislava, kotradyova@fa.stuba.sk
This paper deals with phenomena of taste for modern or traditional approach by creating built
environment and its elements with particular surfaces. It is related to the research project
Identity- SK- common platform of design, architecture and social sciences, where it is a
main goal to explore regional identity within socio-cultural sustainability and well-being and
the possibilities of its transformation and interpretation in a modern society with its built
environment. Local identity can be understood as the essence of a cultural heritage and genius
loci and plays a very important part in self-identification. Although there exist many research
studies in field of ethnography, cultural anthropology, history and archaeology, they are very
rarely available and understandable for architects, designers, investors, producers and services
providers directly in the regions. Solution can be found in form of regional concepts for products
and services, coming from interdisciplinary literature and field research and storytelling. First of
all, it is necessary to research about it, respect it, having a lot of respect and empathy by adding
something new, use it with the context and telling stories, not to embed in misinterpretation
and be stranded in many form of kitsch.
In the research, we are setting hypothesis that facing the elements having marks of regional
identity create positive reaction by users - measurable with objective physiological parameters,
observations and mapping and subjectively through interviews and questionnaires. The objects
that are being developed in the workshop will be further explored and tested regarding the
preferences of respondents. The measure of decorativeness or simplicity is one crucial issue.
Also the topic of physiological reactions with EEG sensors of respondents while facing elements
with local identity and built environment that has marks of local identity through environmental
simulations is being now further explored and will be presented.
Keywords: regional identity, tradition, modern, well-being, built-environment
Acknowledgements: This work was supported by project APVV 16-0567 Identity SK- common
platform of design, architecture and social sciences.
REFERENCES
Prabhu, K., 2014. Materials and Social Sustainability Materials Experience, Chapter 7,
in: Fundamentals of Materials and Design, pp. 91-103, https://doi.org/10.1016/B978-0-08-099359-1.00007-2
Hawkes, J., 2001. The fourth pillar of sustainability - Culture’s essential role in public planning, Common Ground
Publishing Pty Ltd, for the cultural development network Victoria
INTEGRATING SUSTAINABILITY AND HEALTH IN BUILDINGS THROUGH RENEWABLE MATERIALS
31
products by users
Veronika Kotradyová
Faculty of Architecture, Slovak University of Technology in Bratislava, kotradyova@fa.stuba.sk
This paper deals with phenomena of taste for modern or traditional approach by creating built
environment and its elements with particular surfaces. It is related to the research project
Identity- SK- common platform of design, architecture and social sciences, where it is a
main goal to explore regional identity within socio-cultural sustainability and well-being and
the possibilities of its transformation and interpretation in a modern society with its built
environment. Local identity can be understood as the essence of a cultural heritage and genius
loci and plays a very important part in self-identification. Although there exist many research
studies in field of ethnography, cultural anthropology, history and archaeology, they are very
rarely available and understandable for architects, designers, investors, producers and services
providers directly in the regions. Solution can be found in form of regional concepts for products
and services, coming from interdisciplinary literature and field research and storytelling. First of
all, it is necessary to research about it, respect it, having a lot of respect and empathy by adding
something new, use it with the context and telling stories, not to embed in misinterpretation
and be stranded in many form of kitsch.
In the research, we are setting hypothesis that facing the elements having marks of regional
identity create positive reaction by users - measurable with objective physiological parameters,
observations and mapping and subjectively through interviews and questionnaires. The objects
that are being developed in the workshop will be further explored and tested regarding the
preferences of respondents. The measure of decorativeness or simplicity is one crucial issue.
Also the topic of physiological reactions with EEG sensors of respondents while facing elements
with local identity and built environment that has marks of local identity through environmental
simulations is being now further explored and will be presented.
Keywords: regional identity, tradition, modern, well-being, built-environment
Acknowledgements: This work was supported by project APVV 16-0567 Identity SK- common
platform of design, architecture and social sciences.
REFERENCES
Prabhu, K., 2014. Materials and Social Sustainability Materials Experience, Chapter 7,
in: Fundamentals of Materials and Design, pp. 91-103, https://doi.org/10.1016/B978-0-08-099359-1.00007-2
Hawkes, J., 2001. The fourth pillar of sustainability - Culture’s essential role in public planning, Common Ground
Publishing Pty Ltd, for the cultural development network Victoria
INTEGRATING SUSTAINABILITY AND HEALTH IN BUILDINGS THROUGH RENEWABLE MATERIALS
31
