Page 12 - Gričar, Sergej, Barbara Rodica and Štefan Bojnec, 2016. Sandwich Management. Koper: University of Primorska Press
P. 12
Sandwich Management

achieve benefits. Innovation capacity of small entrepreneurship in the ser-
vices sector has also been introduced within the monograph. As part of lat-
ter, we presented the transmission of student knowledge gained through
study processes into an immediate work environment through the devel-
opment of innovative services (Bartunek and Rynes 2014). The case study
has been developed as a mobile application that allows the user to choose a
particular catering service in a way that is interesting to them. We stressed
the importance of different factors, such as: the speed of service, time sav-
ing and the choice of service.

The originality of the research is evident from the tripartite project in-
troduced as part of the following monograph. The monograph consists of
all the characteristics made in the project. The relevance for the scientific
monograph theme is as follows: i) The knowledge foundation for research
12 and innovation policies are involved in the project, addressing the policy
implications of related analyses/projects, ii) Emerging themes and topics
are concerned, such as: innovation and research policies to satisfy human
needs, the role of the public element in Private-Public Partnerships and the
financing of innovation and research processes.

The Purpose and Objectives of the Research
As part of our research, the definitions were considered in various factors
and concepts. The latter include: globalization, academia-industry nexus
management, service sector and category of companies, a business plan,
venture capital, creativity and invention. Such notions are essential for a
broader understanding of the presented contents. The concept of research
Sandwich Management, is the preparation of a business idea for introduc-
ing the mobile application into a target market. The conceptual and inno-
vative characteristic of the project is a direct, unified and comprehensive
operation of the group. This action avoids separating teams into chefs, lab-
oratory researchers, people who work in business informatics etc. Research
was conducted regarding: nutrition, business, small or medium sized en-
terprises (SME) and other fields. The acquired knowledge is used in a com-
prehensive implementation of the offered service on the relevant market.

The objective of the research was directed primarily towards develop-
ing a computer and mobile application that enables a service or product to
be ordered in a fast and efficient manner in order to satisfy human needs.
One of the objectives was also to plan a fast service, in particular where the
consumer is offered a new product from our selection of available recipes.
This fast service regards both delivery as well as the ordering process. We
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